May08

Getting fit with a smartphone

An academic investigation of Endomondo, a Danish fitness application and social network. Based on analysis of the application and gathered user-survey data, this article seeks to uncover the underlying motivational facilitators, which are created by this application.

Nov09

Can Social Media Save The Planet?

In this academic article I investigate parts of the immense power potential, which characterise social media platforms and online media strategies. The presented analysis is based on media strategies and initiatives carried out by the Greenpeace organization.